Marketing & Analytics

Conversion Rate Calculator

Free conversion rate calculator for websites, ads, posts, and links. Calculate conversion rates to optimize sales performance and improve ROI. Uses the conversion rate formula: (conversions ÷ clicks or visits) × 100.

Calculate conversion rates for ads, posts, links, or websites
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Conversion Rate Calculator
Calculate conversion rates for ads, posts, links, or websites

Conversion Rate

Conversion Rate

5.0000%

Formula:

Conversion Rate = (Total conversions / Total clicks) × 100

Conversion Rate Insights:

  • For ads/posts/links: Excellent conversion rate
  • • Industry benchmarks: 2-3% for e-commerce, 5-8% for lead generation
  • • Focus on optimizing ad copy and targeting to improve conversions

Conversion Rate Formula

For ads / campaigns:

(Conversions ÷ Clicks) × 100%

For websites:

(Conversions ÷ Visits) × 100%

Example

98 conversions from 1,960 clicks:

Conversion Rate

5.00%

(98 ÷ 1,960) × 100 = 5%

Sources

  • Google Analytics – conversion tracking and analytics
  • Conversion rate optimization best practices – marketing standards

Frequently Asked Questions

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