Bounce Rate Calculator
Bounce rate is a simple engagement metric: it measures the share of visits that end after a single page view. Use it to compare landing pages, channels, and time periods—especially when you’re testing messaging and user experience.
Last updated: January 2026
Need a custom analytics calculator for your site? Get a Quote
Visits where users left after viewing only one page (no second page view).
Result
Bounce rate
7.353%
Bounce rate = one-page visits ÷ total visits × 100
Total visits
3,400
One-page visits
250
What Bounce Rate Tells You (and what it doesn’t)
Check
message match
Improve
speed & clarity
Pair with
conversion goals
Quick Example
If you have 3,400 visits and 250 one-page visits:
How to Calculate Bounce Rate
Bounce rate measures the share of visits that end after a single page view. It’s best used as a comparison metric: compare bounce rate across pages, devices, and traffic sources to see where intent or UX differs.
Formula
Bounce rate = One-page visits ÷ Total visits × 100The exact definition can vary slightly by analytics tool. If you’re comparing bounce rate across tools, confirm how each tool defines “engaged” sessions.
Common reasons for high bounce
- Mismatched expectation (ad copy vs landing page)
- Slow load time or layout shift
- Weak clarity above the fold (no obvious next step)
- Traffic quality issues (broad targeting, misleading keywords)
- “One-and-done” pages where the user got the answer (not always bad)
Frequently Asked Questions
Share this calculator
Share it with marketers and product teams evaluating landing pages.
Suggested hashtags: #Analytics #Marketing #BounceRate #SEO #Calculator