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Free calculator to estimate total launch investment, contingency buffer, and monthly burn for your product launch plan.
Last updated: April 8, 2026
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Grand total
$119,600
Monthly burn
$39,866.67
Base budget
$104,000
Contingency
$15,600
Paid share of base
43.3%
Performance: Balanced Plan
Spend mix looks workable. Track weekly burn vs milestones and reallocate from underperforming line items.
Launch budget tips:
See total cash needs before committing vendors.
Align budget to pipeline milestones.
Show contingency and monthly burn clearly.
Connect categories to measurable outcomes.
Use paid share to stress-test reliance on ads.
Improve runway visibility for finance teams.
For a $104,000 base budget, 15% contingency, and a 3-month window:
Base budget
$104,000
Contingency
$15,600
Grand total
$119,600
Monthly burn
$39,866.67
The calculator sums category spend into a base budget, applies a contingency rate, and estimates average monthly burn across your launch window.
Base budget = Sum of category line itemsTotal budget = Base budget + (Base budget x Contingency %)Monthly burn = Total budget / Launch window (months)Paid share compares paid media to the base budget to highlight channel concentration.
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